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Vision & Direction

The Life Care Company, Coway

As a brand that ultimately cares for all aspects of our customers' life, we will always be with our customers based on the brand vision of ‘The Life Care Company'.

Furthermore, we are trying to deliver a key message we want to share with our customers through our brand slogan of ‘‘LIFE.CARE.COWAY' based on our unique core competence ‘Care'.

We always dwell on what kind of values and satisfaction we can deliver to our customers with the brand Coway. We strive to care for our customers' happiness and realize our vision and promises on improving the quality of life by offering the best care solutions.

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